Choose the Right Domain Name

To buy a domain name, you can do so directly from your web hosting provider, or through a separate domain name service (a recommended option for those who are using their own servers). If you're using a separate domain name service for your server, make sure you choose one such as no-IP.com, which assigns you a static IP address, the numerical address that identifies your computer. If this address is ever-changing (as it is with some internet service providers), you won't be able to successfully assign a domain name to your server. I personally use register.com and godaddy.com. I like the independence that register.com or similar services provide. Another good strategy is to choose and register your domain in advance of building your site. You then have the comfort of knowing that the name belongs to you. When you register a domain without having a site, typing the name into the browser will bring up a page indicating that it's parked. This means the name is owned by someone but a website has not yet been launched.

The process for signing up for a domain name works the same way whether it's through a hosting provider or through a separate domain name service. You'll be asked to enter into a text box the domain name you want to register. The service shows you the extensions you can choose. Generally, you always want to go with .com, since this is the most popular domain name extension. In terms of what domain name to use, this is where keyword optimization comes into play. That's right--even your domain name should be keyword optimized. Don't fall into the temptation that many webmasters do and use something catchy and creative for your website. It might be more memorable to potential visitors, especially if you use a lot of offline marketing, but it won't get your site ranked high in search engines. Ultimately, you will want to use keywords to create a domain name that is both memorable and likely to be ranked in the first 10 listings of search engine results.

However, keywords in the domain are useful for reasons outside of just ranking by its words. How people link to you and what the description reads in the incoming "backlink," or anchor text, plays a key role. So if you have realestate-mortgage-loans.com it's better than simply remloans.com. The latter is shorter, but the former yields a better link popularity strategy.

If your desired domain name is taken, the domain name service recommends other selections you could use. This can be helpful, since sometimes they can come up with suggestions that might rank better than your original choice. Or, they could be terrible, especially in terms of their length. Generally, the best domain names are short, contain no hyphens, and offer an excellent one-, two-, or three-word summary of what the site is about. An example of an excellent domain name could be cheapknives.com. It's short, contains no hyphens, and, if it's pointing to a website selling affordable knives, perfectly summarizes the main point of the site.

Another alternative when it comes to domain names is buying one that's already established or expiring. This is a popular tactic used by internet marketers to generate traffic for their websites. You can find these types of domain names anywhere, from eBay to specialized services selling them (they can be found through a general Google search). You could use snapnames.com to bid on a name that's already taken. On this site you enter your contact and billing information, the domain name of interest, and your bid price. When the name becomes available, snapnames.com will purchase it for you. This eliminates watching and waiting for the name. This is also helpful after you launch your business if you want to snap up similar domain names.

There are auctions specifically for expired domain names. To find the best deals on expired domain names, don't be afraid to use a shopping comparison site, such as froogle.com. I've purchased domains both on eBay and the SitePoint Marketplace. If you get an admin e-mail account and read on the membership site SitePoint--you can transfer a domain over without losing page rank and traffic.

Most folks who sell a website/domain will show you traffic charts and money charts (example: AdSense). Make sure that it's not inflated, and that you can look at it over time. One month is simply not good enough. Make sure you also ask about how traffic has been coming to the site, and ask to see server logs.

Get It Registered
Once you've selected your domain name, you need to register it. Be careful of whom you select to handle your domain registrations, as losing your domain name could put you out of business. You may want to choose a hosting company before registering your domain name. Many hosting companies will register the name for you when you set up your hosting account.

A little over a decade ago, Network Solutions dominated the domain registration field, charging $100 annually for service. Today, hundreds of registrars exist, which can cause difficulty in choosing one. Use a tool such as RegSelect, which can help you compare prices and options of domain registration companies. All registrars require the name of the company or individual who owns the domain (the registrant), the individual authorized to handle daily matters (the administrative contact), and the person who handles all things technical (the technical contact).

Most registrars have rules against using false names, and you'll run the risk of not receiving important notices if you do so. Whoever possesses the registrar username and password is essentially in control of the domain, despite the fact that the legal owner is the registrant, so be careful. Choose a complex password, as this could protect you from being hacked. Hackers could have the opportunity to change ownership or servers associated with your account. Try to find a registrar that allows you to "lock" your accounts. Finally, avoid registering your domain name with your web hosting service. This could complicate a domain transfer, should you decide to change hosting companies later.

Jon Rognerud is Entrepreneur.com's SEO columnist and the author of Ultimate Guide to Search Engine Optimization, available from Entrepreneur Press. He has more than 20 years experience creating and managing web marketing projects, including positions at Yahoo!/Overture.

Why the Domain Yahoo is So Popular

The domain yahoo is one of the most popular in the world and it has become a market leader by providing the much needed access to many services for the customers. The first thing you can benefit from it is the establishment of an email ID which will go long way in launching you into a world where communication can happens with ease. You can open your communication links through the yahoo messenger and other benefits are having your own space for albums and have your file storage in which you can review them from any place. You can get a domain and begin the process of having your own web site.

Yahoo has therefore brought and continues to bring a world of difference by providing the free services. Through domain yahoo you will get to see all the products that provided and above the mentioned products are yahoo widgets, yahoo travel, yahoo tool bar, yahoo small business, yahoo shopping, yahoo search, yahoo real estate, yahoo photos, yahoo music, yahoo mobile, yahoo message board, yahoo local, yahoo groups, yahoo finance, yahoo bookmarks, yahoo autos, yahoo 360 and so many other products. Yahoo also provides another vital service pertaining to domains. Domain locking is the prevention of unauthorized transfers to another registrar. Domains that are registered through yahoo can access this service.

You can get access to so much more information through domain yahoo and some of the most common questions that are asked are on how to lock and unlock your domain and the effects of locking. People also want to know how to create a domain name and yahoo has all the information for you to read. Firstly, a good domain name according to yahoo should be clear and simple. People should not have trouble remembering it and, it should show the kind of business you do. Domain names are therefore very vital and to come up with a unique address, you need to spend some time and make sure you have the right name. Remember that domains should contain letters, numbers and hyphens.

You are advised to re angle your domain name if you find that it is already in use. It is also good to think of where you register the domain and make sure that it serves your purpose. At domain yahoo, you will find a private domain registration which will help you safeguard your personal information from the public. This is because many domain owners have their contact details exposed to the public because the information is required by the internet governing body. But, yahoo will make sure that before people access your information, you are first alerted by their business partner Melbourne IT. You will be overwhelmed by the possibilities yahoo has to offer. Take sometime and read about the domain and discover so much more, you will find a service you are looking for with ease. The name will continue to break new grounds as it becomes more and more popular to many customers

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